Tuesday, April 15

C O A C H E L L A STYLE


I sat on my ass all weekend watching the live stream of Coachella. I didn't get sweaty/dirty/have to elbow my way to watch a band. Which was perfect!
I feel like Coachella isn't about the music anymore, it is a fashion festival all about fashion and what people are wearing, celebrity spotting, blogger spotting & flower crowns... Ughh, kind of sad. I am positive that it is as fun as it looks, but people who are at Coachella just to get snapped make me laugh.

Here is the best style I could find for the first weekend. I even spotted the LENNI Damsel dress! (last image). Available here or in store at Urban Outfitters. 

Monday, March 31

e i l i k a


The hunt for a new face to rep Lenni is a difficult one. I will usually stew over a few girls for a few weeks before making a decision. I look for girls who are what the brand is about, girls with personal style and an easy going nature. I came across Eilika and fell in love immediately...
We recently shot the latest campaign for Lenni and working with this German native was so clear that she fits the role so perfectly and embodies everything a Lenni girl is; cool, free, laid back and ever so comfortable in her own skin.

Take a peek at the video for the new collection here:
https://vimeo.com/90202899 


Thursday, February 20

L U L L A B Y

images via pinterest, EMG, stayz

Inspiration for the upcoming LENNI shoot. Re-releasing the new and improved Imaginary Beings collection late this month, followed by a whole new range in late April.
Available via www.lenni-shop.com